In order for any business to succeed, it Is important to have a good market strategy. This strategy helps to create awareness about the company and the products and services manufactured by it. Advertising is a marketing tool that creates awareness about the product among the target audience. Press release is another tool that most companies and business employ to create a good will and to enhance the image of the company.
A journalist who interacts with the company gets better understanding about the company and its products and services. People take in articles written by them in great esteem. This helps to create favorable image about the company. Press releases are written communication by the company, so most of the information provides are quite authentic as compared to an article that is written by people based on perception. Over the years, pre releases have become a great marketing tool. We see that many journalists use the information on the press release to write larger articles on the product or services. Today you can find many websites on the internet that provide press release services. They provide press release distribution, drafting of press release and many other services, which helps to enhance the image off the company.